Top Wellness Websites in New Zealand

Name: Top websites in New Zealand (Wellness)
Creator: Semrush
License: https://sem3.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Wellness Websites in New Zealand, Updated May 2026

May 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

chemistwarehouse.co.nz

3.31M

22.15%734.07K

77.85%2.58M

↑39.79%

↑33.66%

Direct

openai.com

1.43M

61.41%876.7K

38.59%550.92K

↑53.44%

↓45%

Direct

nih.gov

919.55K

56.61%520.59K

43.39%398.96K

↑19.81%

↓29.41%

Search

healthline.com

901.07K

11.72%105.62K

88.28%795.44K

↑50.3%

↓43.65%

Direct

southerncross.co.nz

584.4K

39.51%230.88K

60.49%353.52K

↑98.63%

↑4.3%

Direct

clevelandclinic.org

558.82K

20.87%116.65K

79.13%442.17K

↓19.66%

↑4.58%

Search

mayoclinic.org

432.9K

20.38%88.22K

79.62%344.67K

↓16.29%

↓19.32%

Search

cityfitness.co.nz

370.38K

12.81%47.43K

87.19%322.95K

↑34.64%

↑55.3%

Direct

iherb.com

363.19K

26.53%96.37K

73.47%266.82K

↑27.01%

↑3.82%

Direct

calculator.net

346.6K

40.65%140.9K

59.35%205.7K

↑24.9%

↓4.38%

Direct

simple.life

343.49K

1.28%4.38K

98.72%339.11K

↑340.61%

↑1,366.66%

Direct

gymmasteronline.com

295.72K

8.33%24.63K

91.67%271.09K

↑373.09%

↑14.58%

Direct

molescope.com

279.58K

0.25%690

99.75%278.89K

↑89,507.7%

↑17,567.04%

Direct

webmd.com

278.6K

10.76%29.98K

89.24%248.62K

↑54.89%

↓33.09%

Direct

bargainchemist.co.nz

266.33K

31.23%83.18K

68.77%183.15K

↑69.05%

↑1.74%

Search

lifepharmacy.co.nz

255K

15.91%40.58K

84.09%214.42K

↑110.75%

↓10.54%

Direct

nzfitnessgear.co.nz

246.33K

0.93%2.29K

99.07%244.04K

↑8,040.55%

↑80.01%

Direct

sportsfuel.co.nz

237.61K

19.68%46.77K

80.32%190.85K

↑65.27%

↑39.05%

Direct

xplosiv.nz

234.52K

18.8%44.09K

81.2%190.44K

↑416.39%

↑27.26%

Direct

competitioncorner.net

229.54K

0.56%1.28K

99.44%228.26K

↑64,378.37%

↑2,377.36%

Direct

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Key Insights on Top Wellness Websites in New Zealand on May 2026

As of May 2026, chemistwarehouse.co.nz leads Wellness in New Zealand with 3.31M monthly visits. Its audience skews mobile-first (22.15% desktop / 22.15% mobile), and traffic is up month over month 39.79% and up year over year 33.66%. openai.com holds second with 1.43M visits and a desktop-leaning mix (61.41% desktop / 38.59% mobile), while nih.gov ranks third with 919.55K visits.

Across the leaders, proteinpickandmix.co.uk is the most mobile-first (100% of visits), whereas bpac.org.nz is the most desktop-reliant (79.01%). Momentum favors molescope.com in the latest month (89,507.7%), while avocadopesto.com shows the steepest pullback.

Acquisition patterns also differ: chemistwarehouse.co.nz is driven primarily by search, chemistwarehouse.co.nz by direct, and chemistwarehouse.co.nz by referral; overall, 72 of the top 100 sites are direct-led, 24 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Wellness Websites in New Zealand