Top Public Safety Websites in New Zealand

Key Insights on Top Public Safety Websites in New Zealand on April 2026

As of April 2026, fireandemergency.nz leads Public Safety in New Zealand with 116.62K monthly visits. Its audience skews desktop-first (55.93% desktop / 55.93% mobile), and traffic is down month over month -15.37% and up year over year 23.17%. corrections.govt.nz holds second with 93.85K visits and a desktop-leaning mix (61% desktop / 39% mobile), while pslfireandsafety.co.nz ranks third with 27.8K visits.

Across the leaders, supplycache.com is the most mobile-first (100% of visits), whereas mymcnz.org.nz is the most desktop-reliant (100%). Momentum favors tacticalgear.com.au in the latest month (1,939.34%), while checkitsalright.nz shows the steepest pullback.

Acquisition patterns also differ: fireandemergency.nz is driven primarily by search, fireandemergency.nz by direct, and fireandemergency.nz by referral; overall, 40 of the top 96 sites are direct-led, 43 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.