Top Import & Export Websites in New Zealand

Key Insights on Top Import & Export Websites in New Zealand on August 2026

As of August 2026, mainfreight.com leads Import & Export in New Zealand with 45.9K monthly visits. Its audience skews desktop-first (65.32% desktop / 65.32% mobile), and traffic is down month over month -54.45% and down year over year -30.18%. weforum.org holds second with 41.44K visits and a mobile-leaning mix (13.28% desktop / 86.72% mobile), while customs.govt.nz ranks third with 40.42K visits.

Across the leaders, customs.gov.np is the most mobile-first (100% of visits), whereas oec.world is the most desktop-reliant (100%). Momentum favors customs.go.kr in the latest month (5,125%), while tauruslogistics.co.nz shows the steepest pullback.

Acquisition patterns also differ: mainfreight.com is driven primarily by search, mainfreight.com by direct, and mainfreight.com by referral; overall, 34 of the top 100 sites are direct-led, 55 are search-led, and 7 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.