Top Museums Websites in New Zealand

Name: Top websites in New Zealand (Museums)
Creator: Semrush
License: https://sem3.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in New Zealand, Updated April 2026

April 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ushmm.org

342.85K

1.19%4.07K

98.81%338.78K

↓1.06%

↑740.43%

Search

tepapa.govt.nz

148.66K

31.87%47.37K

68.13%101.29K

↑66.93%

↓11.66%

Search

nzhistory.govt.nz

142.1K

72.37%102.84K

27.63%39.26K

↓16.19%

↓19.32%

Search

nianticlabs.com

123.28K

2.25%2.77K

97.75%120.51K

↑51.26%

↑47.93%

Direct

aucklandmuseum.com

106.49K

66.52%70.84K

33.48%35.65K

↓19.75%

↓29.29%

Search

nzbirdsonline.org.nz

76.25K

20.7%15.79K

79.3%60.46K

↓26.63%

↑5.28%

Direct

smithsonianmag.com

68.45K

14.22%9.74K

85.78%58.72K

↓16.54%

↑6.27%

Direct

aucklandzoo.co.nz

66.92K

16.46%11.02K

83.54%55.9K

↓44.96%

↑45.44%

Direct

invaluable.com

60.23K

10.55%6.35K

89.45%53.88K

↑37.71%

↑74.05%

Direct

hamiltongardens.co.nz

47.5K

7.55%3.59K

92.45%43.91K

↑253.22%

↑124.92%

Direct

museumswellington.org.nz

44.85K

5.76%2.58K

94.24%42.26K

↑2,619.65%

↓15.46%

Direct

aucklandartgallery.com

42.72K

30.9%13.2K

69.1%29.52K

↓19.17%

↑126.9%

Search

geni.com

33.32K

63.89%21.29K

36.11%12.03K

↓39.53%

↓6.43%

Search

history.com

31.95K

33.76%10.79K

66.24%21.17K

↓31.52%

↑60.62%

Direct

gardensbythebay.com.sg

27.33K

4.42%1.21K

95.58%26.12K

↑17,996.69%

↑249.81%

Direct

wellingtonzoo.com

25.5K

30.7%7.83K

69.3%17.67K

↑167.59%

↑89.63%

Direct

mutualart.com

24.47K

24.11%5.9K

75.89%18.57K

↑22.85%

↑8.17%

Search

warthunder.com

24.25K

67.12%16.28K

32.88%7.98K

↑4.84%

↓36.07%

Direct

mapmyvisit.com

23.84K

-

100%23.84K

0%

Direct

stardome.org.nz

23.38K

29.62%6.93K

70.38%16.46K

↓52.51%

↑132.49%

Direct

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Key Insights on Top Museums Websites in New Zealand on April 2026

As of April 2026, ushmm.org leads Museums in New Zealand with 342.85K monthly visits. Its audience skews mobile-first (1.19% desktop / 1.19% mobile), and traffic is down month over month -1.06% and up year over year 740.43%. tepapa.govt.nz holds second with 148.66K visits and a mobile-leaning mix (31.87% desktop / 68.13% mobile), while nzhistory.govt.nz ranks third with 142.1K visits.

Across the leaders, mapmyvisit.com is the most mobile-first (100% of visits), whereas ww2aircraft.net is the most desktop-reliant (100%). Momentum favors fingers.co.nz in the latest month (130,860%), while visitsealife.com shows the steepest pullback.

Acquisition patterns also differ: ushmm.org is driven primarily by search, ushmm.org by direct, and ushmm.org by referral; overall, 43 of the top 100 sites are direct-led, 53 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in New Zealand