Top Museums Websites in New Zealand

Name: Top websites in New Zealand (Museums)
Creator: Semrush
License: https://sem3.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Museums Websites in New Zealand, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

ushmm.org

437.35K

1.54%6.73K

98.46%430.61K

↑506.77%

↑746%

Search

tepapa.govt.nz

184.86K

28.67%53K

71.33%131.87K

↑108.96%

↓8.4%

Search

nzhistory.govt.nz

117.92K

60.05%70.81K

39.95%47.12K

↑29.74%

↓12.69%

Search

smithsonianmag.com

97.42K

7.04%6.86K

92.96%90.56K

↑51.14%

↓11.55%

Direct

nianticlabs.com

89.47K

9.58%8.58K

90.42%80.89K

↓10.2%

↑26.02%

Direct

aucklandmuseum.com

87.12K

56.88%49.56K

43.12%37.57K

↑15.58%

↓17.72%

Direct

imax.com

52.18K

21.55%11.25K

78.45%40.93K

↑421.83%

↑161.43%

Direct

geni.com

46.7K

49.85%23.28K

50.15%23.42K

↓22.59%

↓8.25%

Direct

stardome.org.nz

42.88K

10.95%4.7K

89.05%38.19K

↑241.72%

↑19.23%

Direct

nzbirdsonline.org.nz

41.29K

29.24%12.07K

70.76%29.22K

↑6.55%

↑35.68%

Search

history.com

40.72K

57.27%23.32K

42.73%17.4K

↓32.95%

↑108.5%

Direct

aucklandzoo.co.nz

39.95K

55.84%22.31K

44.16%17.64K

↓62%

↑16.4%

Direct

invaluable.com

34.26K

18.55%6.36K

81.45%27.91K

↑76.14%

↑51.54%

Direct

findmypast.co.uk

27.21K

47.45%12.91K

52.55%14.3K

↑87.51%

↑30.85%

Search

artsy.net

26.58K

30.57%8.12K

69.43%18.45K

↑283.13%

↓12.52%

Search

aresgames.eu

25.95K

0.84%218

99.16%25.73K

↑15,720.73%

↑295.52%

Direct

hamiltonzoo.co.nz

23.35K

13.5%3.15K

86.5%20.2K

↑139.68%

↓11.62%

Search

si.edu

22.73K

48.97%11.13K

51.03%11.6K

↑272.64%

↓23.17%

Search

canterburymuseum.com

22.22K

14.06%3.12K

85.94%19.1K

↑759.73%

↓13.1%

Direct

astronomy.com

22.18K

1.55%344

98.45%21.83K

↑1,269.8%

↓23.83%

Direct

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Key Insights on Top Museums Websites in New Zealand on July 2026

As of July 2026, ushmm.org leads Museums in New Zealand with 437.35K monthly visits. Its audience skews mobile-first (1.54% desktop / 1.54% mobile), and traffic is up month over month 506.77% and up year over year 746%. tepapa.govt.nz holds second with 184.86K visits and a mobile-leaning mix (28.67% desktop / 71.33% mobile), while nzhistory.govt.nz ranks third with 117.92K visits.

Across the leaders, hiddenarchitecture.net is the most mobile-first (100% of visits), whereas visitsealife.com is the most desktop-reliant (100%). Momentum favors aresgames.eu in the latest month (15,720.73%), while nationalarchives.gov.uk shows the steepest pullback.

Acquisition patterns also differ: ushmm.org is driven primarily by search, ushmm.org by direct, and ushmm.org by referral; overall, 37 of the top 100 sites are direct-led, 55 are search-led, and 8 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Museums Websites in New Zealand