Top Sporting Goods Websites in New Zealand

Key Insights on Top Sporting Goods Websites in New Zealand on December 2025

As of December 2025, rebelsport.co.nz leads Sporting Goods in New Zealand with 1.79M monthly visits. Its audience skews mobile-first (21.98% desktop / 21.98% mobile), and traffic is up month over month 7.95% and up year over year 21.43%. torpedo7.co.nz holds second with 746.78K visits and a mobile-leaning mix (23.21% desktop / 76.79% mobile), while grip.co.nz ranks third with 538.16K visits.

Across the leaders, reelschematic.com is the most mobile-first (100% of visits), whereas trainingpeaks.com is the most desktop-reliant (100%). Momentum favors kathmandu.co.uk in the latest month (32,520.63%), while nzhuntingandshooting.co.nz shows the steepest pullback. On a yearly view, tromsooutdoor.no posts the strongest expansion (68,794.8%), contrasted with tri247.com (-67.4%).

Acquisition patterns also differ: rebelsport.co.nz is driven primarily by search, rebelsport.co.nz by direct, and rebelsport.co.nz by referral; overall, 79 of the top 100 sites are direct-led, 15 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.