Top Banking Websites in Italy

Name: Top websites in Italy (Banking)
Creator: Semrush
License: https://sem3.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in Italy, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

nexi.it

7.19M

30.72%2.21M

69.28%4.98M

↑36.35%

↑7.83%

Direct

intesasanpaolo.com

6.61M

55.79%3.69M

44.21%2.92M

↑40.41%

↓10.62%

Direct

finecobank.com

6.53M

85.84%5.61M

14.16%925.33K

↑14.78%

↑9.7%

Direct

unicredit.it

5.06M

58.99%2.99M

41.01%2.08M

↑29.83%

↓6.92%

Direct

facile.it

4.88M

23.19%1.13M

76.81%3.75M

↑20.18%

↓3.88%

Direct

segugio.it

3.17M

23.68%751.56K

76.32%2.42M

↑49.45%

↑4.85%

Direct

finanzaonline.com

2.69M

37.41%1.01M

62.59%1.69M

↑23.7%

↓11.92%

Direct

ing.it

2.41M

32.26%777.5K

67.74%1.63M

↑8.07%

↑16.53%

Direct

sella.it

2.38M

46.17%1.1M

53.83%1.28M

↑31.64%

↓2.2%

Direct

mps.it

2.13M

55.58%1.18M

44.42%945.22K

↑39.03%

↓19.17%

Direct

bancobpm.it

2.11M

72.41%1.53M

27.59%582.14K

↑10.42%

↓3.01%

Direct

soldionline.it

2.03M

19.65%399.11K

80.35%1.63M

↑45.1%

↓18.04%

Direct

teleborsa.it

1.98M

24.72%488.33K

75.28%1.49M

↑128.9%

↑21.82%

Direct

credit-agricole.it

1.86M

53.66%998.24K

46.34%862.09K

↑39.52%

↓1.41%

Direct

cofidis.it

1.71M

20.41%349.25K

79.59%1.36M

↑12.93%

↑7.77%

Direct

credem.it

1.68M

47.69%802.82K

52.31%880.67K

↑31.93%

↓5.55%

Direct

bper.it

1.68M

50.06%840.66K

49.94%838.81K

↑20.72%

↑2.66%

Direct

relaxbanking.it

1.5M

73.63%1.1M

26.37%394.3K

↑50.3%

↑3.13%

Direct

compass.it

1.47M

13.72%201.6K

86.28%1.27M

↑36.07%

↑3.47%

Direct

bnpparibas.it

1.42M

19.69%280.06K

80.31%1.14M

↑56.59%

↑154.09%

Direct

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Key Insights on Top Banking Websites in Italy on March 2026

As of March 2026, nexi.it leads Banking in Italy with 7.19M monthly visits. Its audience skews mobile-first (30.72% desktop / 30.72% mobile), and traffic is up month over month 36.35% and up year over year 7.83%. intesasanpaolo.com holds second with 6.61M visits and a desktop-leaning mix (55.79% desktop / 44.21% mobile), while finecobank.com ranks third with 6.53M visits.

Across the leaders, visa.com is the most mobile-first (97.37% of visits), whereas degiro.nl is the most desktop-reliant (98.76%). Momentum favors firstcisl.it in the latest month (296.46%), while bancaetica.it shows the steepest pullback.

Acquisition patterns also differ: nexi.it is driven primarily by search, nexi.it by direct, and nexi.it by referral; overall, 90 of the top 100 sites are direct-led, 4 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in Italy