Top Banking Websites in Bulgaria

Key Insights on Top Banking Websites in Bulgaria on December 2025

As of December 2025, investor.bg leads Banking in Bulgaria with 5.94M monthly visits. Its audience skews mobile-first (4.24% desktop / 4.24% mobile), and traffic is down month over month -4.16% and up year over year 48.53%. jobs.bg holds second with 3.05M visits and a mobile-leaning mix (22.46% desktop / 77.54% mobile), while dskdirect.bg ranks third with 2.39M visits.

Across the leaders, treasurydirect.gov is the most mobile-first (99.96% of visits), whereas ceicdata.com is the most desktop-reliant (100%). Momentum favors treasurydirect.gov in the latest month (131,843.03%), while businessdaily.gr shows the steepest pullback. On a yearly view, treasurydirect.gov posts the strongest expansion (7,744.8%), contrasted with benchmark.bg (-73.48%).

Acquisition patterns also differ: investor.bg is driven primarily by search, investor.bg by direct, and investor.bg by referral; overall, 82 of the top 100 sites are direct-led, 12 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.