Top Wine & Spirits Websites in Italy

Key Insights on Top Wine & Spirits Websites in Italy on December 2025

As of December 2025, aldi.it leads Wine & Spirits in Italy with 897.34K monthly visits. Its audience skews mobile-first (15.94% desktop / 15.94% mobile), and traffic is down month over month -0.7% and up year over year 10.1%. vivino.com holds second with 766.47K visits and a mobile-leaning mix (16.13% desktop / 83.87% mobile), while tannico.it ranks third with 618.52K visits.

Across the leaders, cadivolpe.it is the most mobile-first (100% of visits), whereas gruppoalmaviva.it is the most desktop-reliant (100%). Momentum favors quierovinos.com in the latest month (38,911.39%), while ilrifugiodellupo.it shows the steepest pullback. On a yearly view, quierovinos.com posts the strongest expansion (14,721.58%), contrasted with onoranzefunebriforesti.it (-58.53%).

Acquisition patterns also differ: aldi.it is driven primarily by search, aldi.it by direct, and aldi.it by referral; overall, 61 of the top 100 sites are direct-led, 39 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.