Top Banking Websites in India

Name: Top websites in India (Banking)
Creator: Semrush
License: https://sem3.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Banking Websites in India, Updated June 2026

June 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

npci.org.in

15.81M

16.12%2.55M

83.88%13.26M

↓49.97%

↑74.68%

Direct

licindia.in

14.6M

8.78%1.28M

91.22%13.32M

↑85.86%

↑15.03%

Direct

bajajfinserv.in

12.92M

10.74%1.39M

89.26%11.53M

↓15.7%

↓9.16%

Direct

billdesk.com

12.69M

32.76%4.16M

67.24%8.54M

↓16.47%

↓12.48%

Referral

rbi.org.in

12.44M

6.23%775.12K

93.77%11.66M

↑267.16%

↑130.89%

Direct

phonepe.com

10.85M

12.75%1.38M

87.25%9.46M

↓8.43%

↓16.32%

Direct

sbicard.com

10.25M

6.56%672.27K

93.44%9.58M

↓13.19%

↓4.04%

Direct

icicibank.com

7.9M

28.69%2.27M

71.31%5.63M

↑0.07%

↓45.97%

Direct

ccavenue.com

7.86M

23.28%1.83M

76.72%6.03M

↓15.41%

↑3.02%

Referral

navi.com

6.56M

0.54%35.36K

99.46%6.53M

↑12.79%

↑473.48%

Direct

paisabazaar.com

5.87M

9.27%543.85K

90.73%5.33M

↑0.82%

↓28.09%

Direct

csccloud.in

5.86M

79.47%4.66M

20.53%1.2M

↓18.09%

↑5.9%

Referral

bankbazaar.com

4.91M

6.39%313.65K

93.61%4.59M

↓3.34%

↓23.42%

Direct

hdfcbank.com

4.83M

16.97%820.11K

83.03%4.01M

↓3.65%

↓53.56%

Direct

americanexpress.com

4.76M

11.83%563.52K

88.17%4.2M

↓25.39%

↓3.16%

Direct

onlinesbi.sbi

4.37M

44.58%1.95M

55.42%2.42M

↑10.49%

↓27.36%

Referral

sbilife.co.in

4.14M

3.73%154.47K

96.27%3.99M

↓10.88%

↑20.02%

Direct

ibps.in

3.72M

26.56%988.66K

73.44%2.73M

↑17.52%

↑12.75%

Direct

cred.club

3.37M

2.62%88.37K

97.38%3.28M

↓9.6%

↓29.24%

Direct

kotak.com

3.25M

3.03%98.48K

96.97%3.16M

↓17.38%

↓29.76%

Direct

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Key Insights on Top Banking Websites in India on June 2026

As of June 2026, npci.org.in leads Banking in India with 15.81M monthly visits. Its audience skews mobile-first (16.12% desktop / 16.12% mobile), and traffic is down month over month -49.97% and up year over year 74.68%. licindia.in holds second with 14.6M visits and a mobile-leaning mix (8.78% desktop / 91.22% mobile), while bajajfinserv.in ranks third with 12.92M visits.

Across the leaders, sbmbank.co.in is the most mobile-first (100% of visits), whereas csccloud.in is the most desktop-reliant (79.47%). Momentum favors pfrda.org.in in the latest month (2,416.84%), while npci.org.in shows the steepest pullback.

Acquisition patterns also differ: npci.org.in is driven primarily by search, npci.org.in by direct, and npci.org.in by referral; overall, 94 of the top 100 sites are direct-led, 0 are search-led, and 6 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Banking Websites in India