Top Beauty & Cosmetics Websites in Uruguay

Name: Top websites in Uruguay (Beauty & Cosmetics)
Creator: Semrush
License: https://sem3.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Uruguay, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

farmashop.com.uy

279.68K

46.64%130.45K

53.36%149.23K

↑11.16%

↓39.8%

Direct

fragrantica.es

120.59K

12.81%15.45K

87.19%105.14K

↑16.65%

↓28.49%

Direct

glamour.mx

23.21K

2.22%516

97.78%22.69K

↑60.95%

↑12.41%

Direct

telva.com

9.96K

7.02%699

92.98%9.26K

↑26.55%

↓45.36%

Direct

farmacity.com

7.41K

40.04%2.97K

59.96%4.45K

↑28.76%

↓53.87%

Direct

agendapro.com

7.35K

65.37%4.8K

34.63%2.55K

↑143.18%

↓40.19%

Direct

primor.eu

6.06K

11.41%692

88.59%5.37K

↑695.8%

↓0.07%

Direct

saul.com.uy

5.89K

81.93%4.82K

18.07%1.06K

↓9.02%

↓72.46%

Search

skala.com.br

5.67K

-

100%5.67K

0%

↑120.26%

Direct

druni.es

5.26K

5.78%304

94.22%4.95K

↑2,156.65%

↓50.44%

Search

perfectcorp.com

5.24K

48.98%2.57K

51.02%2.67K

↓32.22%

↓17.8%

Search

lorealparis.uy

3.91K

77.67%3.03K

22.33%872

↓14.72%

↓14.43%

Direct

lasmargaritas.com.uy

3.58K

100%3.58K

-

↑0.5%

↓41.27%

Search

maybelline.uy

3.37K

27.08%913

72.92%2.46K

↓4.26%

↓79.55%

Direct

fragrantica.com

2.82K

80.73%2.28K

19.27%543

↓55.9%

↑28.29%

Search

sweetcare.com

2.78K

100%2.78K

-

↓59.22%

↑113.27%

Paid

dermaglos.com.uy

2.67K

3.94%105

96.06%2.56K

↑2,963.22%

↓42.17%

Direct

lorealparisusa.com

2.54K

3.04%77

96.96%2.46K

↓8.81%

↑13.57%

Search

natura.com.br

2.45K

97.39%2.39K

2.61%64

↑44.26%

↓57.68%

Direct

pantenela.com

2.3K

74.26%1.71K

25.74%592

↑21.56%

↓61.48%

Direct

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Key Insights on Top Beauty & Cosmetics Websites in Uruguay on March 2026

As of March 2026, farmashop.com.uy leads Beauty & Cosmetics in Uruguay with 279.68K monthly visits. Its audience skews mobile-first (46.64% desktop / 46.64% mobile), and traffic is up month over month 11.16% and down year over year -39.8%. fragrantica.es holds second with 120.59K visits and a mobile-leaning mix (12.81% desktop / 87.19% mobile), while glamour.mx ranks third with 23.21K visits.

Across the leaders, skala.com.br is the most mobile-first (100% of visits), whereas lasmargaritas.com.uy is the most desktop-reliant (100%). Momentum favors dermaglos.com.uy in the latest month (2,963.22%), while avon.com.uy shows the steepest pullback.

Acquisition patterns also differ: farmashop.com.uy is driven primarily by search, farmashop.com.uy by direct, and farmashop.com.uy by referral; overall, 56 of the top 100 sites are direct-led, 36 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Uruguay