Top Beauty & Cosmetics Websites in Denmark

Name: Top websites in Denmark (Beauty & Cosmetics)
Creator: Semrush
License: https://sem3.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Beauty & Cosmetics Websites in Denmark, Updated March 2026

March 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

matas.dk

4.08M

19.82%808.85K

80.18%3.27M

↑32.79%

↑26.87%

Direct

luxplus.dk

680.94K

14.73%100.3K

85.27%580.64K

↑51.05%

↓12.63%

Direct

notino.dk

491.54K

24.01%118K

75.99%373.54K

↑26.85%

↑12.6%

Direct

nicehair.dk

449.01K

26.31%118.13K

73.69%330.88K

↓0.45%

↑20.88%

Direct

fragrantica.com

419.03K

24.3%101.84K

75.7%317.19K

↑20.67%

↑7.55%

Direct

surisuri.dk

367.12K

3.86%14.16K

96.14%352.96K

↑191.87%

↑165.65%

Direct

proshave.dk

244.23K

2.09%5.09K

97.91%239.14K

↓5.68%

↑300.59%

Direct

beautycos.dk

243.45K

11.83%28.79K

88.17%214.66K

↑112.41%

↑0.61%

Direct

cocopanda.dk

166.26K

14.25%23.7K

85.75%142.56K

↑124.66%

↑32.29%

Direct

lyko.com

162.95K

15.47%25.21K

84.53%137.73K

↑74.66%

↓13.22%

Direct

sephora.dk

139.37K

47.81%66.64K

52.19%72.73K

↓31.97%

↑15.42%

Direct

billigparfume.dk

101.19K

41.1%41.59K

58.9%59.6K

↓32.57%

↑12.8%

Search

lookfantastic.dk

96.77K

6.24%6.04K

93.76%90.74K

↓19.72%

↑47.05%

Direct

cultbeauty.com

59.25K

39.86%23.62K

60.14%35.63K

↑42.74%

↑62.14%

Direct

osfrisorartikler.dk

57.87K

29.74%17.21K

70.26%40.66K

↑42.45%

↑20.23%

Direct

parfume-klik.dk

56.22K

12.4%6.97K

87.6%49.25K

↑148.4%

↓26.98%

Direct

cerix.dk

55.78K

12.09%6.74K

87.91%49.04K

↑277.38%

↑42.91%

Referral

yesstyle.com

54.89K

34.28%18.82K

65.72%36.07K

↑11.35%

↓31.83%

Search

royalhairshop.dk

51.84K

1.99%1.03K

98.01%50.81K

↑425.26%

↑93.54%

Direct

tilfrisoren.dk

51.31K

3.75%1.92K

96.25%49.39K

↑54.36%

↑60.65%

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Key Insights on Top Beauty & Cosmetics Websites in Denmark on March 2026

As of March 2026, matas.dk leads Beauty & Cosmetics in Denmark with 4.08M monthly visits. Its audience skews mobile-first (19.82% desktop / 19.82% mobile), and traffic is up month over month 32.79% and up year over year 26.87%. luxplus.dk holds second with 680.94K visits and a mobile-leaning mix (14.73% desktop / 85.27% mobile), while notino.dk ranks third with 491.54K visits.

Across the leaders, glamour.mx is the most mobile-first (100% of visits), whereas dermaspace.dk is the most desktop-reliant (100%). Momentum favors rapunzelofsweden.com in the latest month (50,392.43%), while nailster.dk shows the steepest pullback.

Acquisition patterns also differ: matas.dk is driven primarily by search, matas.dk by direct, and matas.dk by referral; overall, 63 of the top 100 sites are direct-led, 21 are search-led, and 3 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Beauty & Cosmetics Websites in Denmark