Top Travel & Tourism Websites in Malaysia

Key Insights on Top Travel & Tourism Websites in Malaysia on December 2025

As of December 2025, trip.com leads Travel & Tourism in Malaysia with 7.71M monthly visits. Its audience skews mobile-first (45.05% desktop / 45.05% mobile), and traffic is up month over month 9.31% and up year over year 106.17%. airasia.com holds second with 3.87M visits and a mobile-leaning mix (26.15% desktop / 73.85% mobile), while booking.com ranks third with 3.7M visits.

Across the leaders, pergidulu.com is the most mobile-first (100% of visits), whereas guestreservations.com is the most desktop-reliant (67.39%). Momentum favors getyourguide.se in the latest month (94,216.88%), while tunehotels.com shows the steepest pullback. On a yearly view, getyourguide.se posts the strongest expansion (134,959.27%), contrasted with malindoair.com (-56.28%).

Acquisition patterns also differ: trip.com is driven primarily by search, trip.com by direct, and trip.com by referral; overall, 86 of the top 100 sites are direct-led, 11 are search-led, and 2 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.