Top Newspapers Websites in Estonia

Key Insights on Top Newspapers Websites in Estonia on December 2025

As of December 2025, youtube.com leads Newspapers in Estonia with 23.73M monthly visits. Its audience skews desktop-first (74.16% desktop / 74.16% mobile), and traffic is down month over month -11.24% and down year over year -14.83%. instagram.com holds second with 2.52M visits and a desktop-leaning mix (87.13% desktop / 12.87% mobile), while wikipedia.org ranks third with 2.12M visits.

Across the leaders, pg12.ru is the most mobile-first (100% of visits), whereas ft.com is the most desktop-reliant (100%). Momentum favors imskullassepp.ee in the latest month (7,306.76%), while ndtv.com shows the steepest pullback. On a yearly view, parool.nl posts the strongest expansion (10,325.23%), contrasted with twitter.com (-81.14%).

Acquisition patterns also differ: youtube.com is driven primarily by search, youtube.com by direct, and youtube.com by referral; overall, 72 of the top 100 sites are direct-led, 23 are search-led, and 4 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.