Top Finance Websites in Australia

Key Insights on Top Finance Websites in Australia on December 2025

As of December 2025, yahoo.com leads Finance in Australia with 31.26M monthly visits. Its audience skews mobile-first (49.37% desktop / 49.37% mobile), and traffic is down month over month -2.52% and up year over year 2.3%. paypal.com holds second with 14.95M visits and a mobile-leaning mix (40.23% desktop / 59.77% mobile), while commbank.com.au ranks third with 14.06M visits.

Across the leaders, economictimes.com is the most mobile-first (97.89% of visits), whereas whitebit.com is the most desktop-reliant (95.55%). Momentum favors jaggards.com.au in the latest month (571.04%), while coinmarketcap.com shows the steepest pullback. On a yearly view, silverprice.org posts the strongest expansion (224.33%), contrasted with businessinsider.com (-45.54%).

Acquisition patterns also differ: yahoo.com is driven primarily by search, yahoo.com by direct, and yahoo.com by referral; overall, 95 of the top 100 sites are direct-led, 4 are search-led, and 1 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.