Search

The 2025 holiday shopping season followed a familiar rhythm: early research, a compressed deal frenzy, a deadline-driven December, and then a quiet post-holiday reset. But beneath that familiar shape, Semrush traffic data from 19 of the world’s largest retailers reveals ...

A Visibility Outlook from the Semrush Leadership Team

Showcasing Who’s Winning AI Search

A new report from Semrush Traffic & Market and Statista unpacks the data showing how tariffs, artificial intelligence, and shifting consumer behaviors are reshaping the U.S. ecommerce market.

From wondering if eggs floating in the sink are still good, to whether melatonin is safe to take every night, Americans are turning to search engines for quick verdicts. A new analysis of 1,000+ U.S. search queries by Semrush reveals that the nation’s favorite search for...

AI search is rewriting the rules of brand discovery. To help marketers keep pace, Semrush Enterprise unveiled the AI Visibility Index — the definitive industry benchmark measuring brand performance across AI-powered search platforms. Built on Semrush Enterprise’s AI Opti...

In today’s search landscape, visibility is everything — and accessibility is proving to be a powerful driver of performance. As businesses face rising expectations for seamless digital experiences, new research shows just how closely accessibility and SEO are connected.I...

In March, Semrush Enterprise introduced AI Optimization (AIO) in beta - a new solution designed to help brands understand and improve how they're represented across today’s most influential AI search engines and large language models.

A new wave of disruption is underway—and this time, it’s not from Google, but from ChatGPT.

Portugal and Belgium emerge as leaders in AI integration on SERPs, while Germany and Switzerland remain cautious.