Ultimate SEO checklist: 43 tips to optimize your website
Use this SEO checklist to optimize your site for both Google and AI-driven search results.
General SEO
Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
10 SEO best practices for Google and AI search
SEO best practices that hold up in AI search, where Semrush found the average visitor is worth 4.4x an organic one.
Internal links: ultimate guide + strategies
Internal links help users, search engines, and AI crawlers understand your site. Here‘s how to fix issues holding you back.
We rebuilt SEOquake, Semrush’s free SEO Chrome extension
Semrush released a rebuilt version of SEOquake, the free Chrome extension for running quick page-level SEO checks without leaving your browser.
SEO for a new website: A sequencing guide for your first 90 days
SEO for a new website is all about sequencing. This guide covers what to do before and after launch, plus how to show up in AI answers like ChatGPT.
AI keyword research: How to use free chatbot tools
We tested 5 free chatbots for AI keyword research. See how they performed and how to validate their suggestions with real search data.
Topical Gravity: Why topics are the new unit of your search strategy
Search has become a topic-level game. Here‘s a framework to build, measure, and grow topical authority across AI and Google.
What is organic traffic? (And how to increase it)
Organic traffic is the visitors who land on your site through unpaid search results. Increase yours in 5 steps.
Keyword cannibalization: How to find, fix, and prevent it
Keyword cannibalization occurs when pages on a site target the same keyword. They can affect your rankings and AI citations. Here’s how to fix them.
How Cardmarket wins search by knowing its community better than anyone
How Cardmarket built a community-first SEO strategy that drove steady organic growth, stronger AI visibility, and 200% growth in AI-referred sessions.