Top Automotive Websites in South Africa

Name: Top websites in South Africa (Automotive)
Creator: Semrush
License: https://sem3.heaventechit.com/company/legal/terms-of-service/

Based on data from the Semrush Traffic Analytics tool, this page reveals the most visited websites. We will be updating this list on a monthly basis, so you can keep track of all the market shifts and spot changes in user interest.

Most Visited Automotive Websites in South Africa, Updated July 2026

July 2026

Domain

Visits

Desktop share

Mobile share

MoM

YoY

Main Traffic Source

autotrader.co.za

4.54M

27.81%1.26M

72.19%3.28M

↓3%

↓7.6%

Direct

cars.co.za

2.46M

21.35%525.08K

78.65%1.93M

↓7.73%

↓25.52%

Direct

webuycars.co.za

2.32M

24.07%558.01K

75.93%1.76M

↓3.01%

↓10.42%

Direct

topauto.co.za

1.45M

4.94%71.57K

95.06%1.38M

↓48.81%

↑96.18%

Direct

gobid.co.za

1.18M

15.81%186.2K

84.19%991.6K

↑5.62%

↑28.64%

Direct

toyota.co.za

1.07M

9.59%102.61K

90.41%967.69K

↓9.77%

↑31.41%

Direct

gumtree.co.za

879.66K

31.14%273.95K

68.86%605.72K

↓21.7%

↓49.47%

Direct

formula1.com

609.29K

54.74%333.52K

45.26%275.78K

↓16.23%

↓24.26%

Direct

nissan.co.za

598.18K

1.59%9.48K

98.41%588.7K

↓1.61%

↑120.47%

Direct

wesbank.co.za

426.68K

19.53%83.35K

80.47%343.33K

↓19.86%

↑3.61%

Direct

carmag.co.za

426.06K

5.84%24.88K

94.16%401.18K

↓36.44%

↑55.56%

Direct

junkmail.co.za

310.26K

15.35%47.63K

84.65%262.63K

↑7.54%

↓50.65%

Direct

racingnews365.com

289.33K

3.32%9.62K

96.68%279.71K

↓36.54%

↑70.25%

Direct

carnewschina.com

284.07K

0.7%1.99K

99.3%282.09K

↑18.52%

↓23.22%

Direct

motorsport.com

253.2K

6.29%15.92K

93.71%237.27K

↓36.52%

↑171.09%

Direct

bmw.co.za

247.41K

21.24%52.55K

78.76%194.86K

↑86.94%

↓1.21%

Direct

weelee.co.za

244.2K

17.89%43.7K

82.11%200.51K

↓2.99%

↑28.2%

Direct

goldwagen.com

243.08K

51.62%125.47K

48.38%117.61K

↓4.87%

↑19.78%

Direct

justanswer.com

233.59K

17.75%41.47K

82.25%192.12K

↓9.68%

↓17.41%

Direct

4x4community.co.za

216.43K

27.31%59.11K

72.69%157.33K

↓35.19%

↑37.49%

Direct

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Key Insights on Top Automotive Websites in South Africa on July 2026

As of July 2026, autotrader.co.za leads Automotive in South Africa with 4.54M monthly visits. Its audience skews mobile-first (27.81% desktop / 27.81% mobile), and traffic is down month over month -3% and down year over year -7.6%. cars.co.za holds second with 2.46M visits and a mobile-leaning mix (21.35% desktop / 78.65% mobile), while webuycars.co.za ranks third with 2.32M visits.

Across the leaders, rideapart.com is the most mobile-first (99.86% of visits), whereas pakwheels.com is the most desktop-reliant (94.43%). Momentum favors racingcircuits.info in the latest month (1,999.04%), while autostyle.co.za shows the steepest pullback.

Acquisition patterns also differ: autotrader.co.za is driven primarily by search, autotrader.co.za by direct, and autotrader.co.za by referral; overall, 88 of the top 100 sites are direct-led, 12 are search-led, and 0 lean on social.

These insights come from the Traffic & Market Toolkit, enriched with extensive clickstream data.

Our AI algorithms analyze petabytes of information from a blend of proprietary and external data pools, reflecting the online activities of over 200 million anonymized users.

For more detailed information on our data-gathering and analysis process, please visit our information page here.

Top Automotive Websites in South Africa