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Semrush Introduces Crazy Egg to its App Center

August 11, 2026
Semrush Introduces Crazy Egg to its App Center

Website analytics platform Crazy Egg is now available to use in the Semrush App Center, providing marketers with in-depth visitor insights to help optimize their websites.

Crazy Egg uncovers how visitors interact with websites. It tracks heatmaps, scroll maps, click reports and session recordings to show what drives clicks, engagement and conversions. It also brings together behavioral analytics, feedback, experimentation and error tracking in a single platform, giving teams a more complete picture of the customer experience.

Know Where and Why Your Traffic Converts

Acquiring traffic is becoming increasingly expensive. According to industry benchmark data reported by Search Engine Land, 87% of industries experienced higher cost-per-click (CPC) rates in 2025.
At the same time, search is becoming more fragmented. In this environment, marketers need reliable ways to measure website performance and make the most of every visitor.
Crazy Egg helps marketers understand and improve their website performance, directly within the app.

What Crazy Egg Offers

  • Behavior Visualization: See how visitors actually move through your site, where they click and where they drop off
  • Page Analysis: Identify pages that confuse users, hide important content, or cause visitors to leave before converting
  • A/B Testing and Validation: Test elements before implementation, reducing the risk of costly redesigns
  • Direct Customer Insight: Combine behavioral data with visitor feedback to better understand user intent and objections
  • Visual Proof for Stakeholders: Support optimization recommendations with clear, visual evidence that clients and teams can easily understand
  • Error Tracking: Resolve technical issues that disrupt the user experience and impact conversions
  • Connected Marketing Stack: Optimize traffic and conversions within a single Semrush ecosystem

Helping Agencies and SEO Specialists See Websites Through Your Customer’s Eyes

Crazy Egg is a go-to app for user-focused marketers:
  • SEO Professionals: Understand why high-traffic pages fail to convert, test new variations and improve underperforming calls to action
  • Digital Agencies: Show clients exactly where users get stuck and back every optimization decision with clear visual evidence
  • Paid Media Specialists: Improve landing page performance so more of the ad spend turns into measurable conversions
  • Marketing Teams: Collaborate on insights in one place, making it easier to align on and implement changes

Fix What’s Stopping Visitors from Converting

With Crazy Egg in the Semrush App Center, marketers can better understand the prospective customer experience behind their raw website metrics. Teams can make changes based on real evidence, rather than relying on assumptions.
Explore Crazy Egg

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