General SEO10 min read
What Is Bounce Rate? And How to Reduce It
Bounce rate is the portion of unengaged visits on your site or app. Discover how to lower it.
Carlos Silva is a content marketer with 10+ years of experience in both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, and email marketing, with a focus on AI-enhanced content production. Carlos brings a comprehensive understanding of both traditional and AI-assisted digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the evolving landscape of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
Keyword Research15 min read
Toxic Backlinks: What They Are & How to Find Them
Learn what toxic backlinks are, how to find them, and when disavowing actually makes sense. Step-by-step guidance using Semrush.
General SEO11 min read
9 SEO Best Practices to Help You Rank Higher
SEO best practices include building topical authority, optimizing for conversational queries, and more.
Contributor
AI22 min read
10 Ways to Use AI for SEO (+Benefits, Challenges & Costs)
Learn how to use AI for SEO, from keyword research to content optimization. Plus: benefits, common challenges, pricing, and the best AI SEO tools.
General SEO12 min read
Competitor Keywords: How to Find & Win Rivals’ Best Terms
Find competitor keywords for SEO & PPC with Semrush. Step-by-step workflows plus free methods.
General SEO11 min read
4 Ways to Increase Your Website Authority in 2026
Increase your website‘s domain authority by building quality backlinks, focusing on the right keywords, etc.